Forget the fancy advertisements and expensive PR campaigns. The best way to build business is still through good ol' word of mouth.
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How to become a better marketer.
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Here is one case study and what was done.
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Take a long-term view by differentiating with meaningful value-added features.
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Some pointers to remember when in a changing marketing landscape.
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How the product makes us feel is as important, if not more so, than the functionality of the product.
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The power of perception allows you to make a unique mark.
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What happens when we become overloaded with stuff, inundated with options and bedazzled by information?
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...You Need to Know Mail Order Math
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How can you take Disney’s ideas and use them in your direct marketing?
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